See The Science

Brief

For the period of June to October 2020, A*STAR required the creation and roll-out of a digital marketing campaign SEE THE SCIENCE for an outreach showcase aimed at portraying how A*STAR’s technology is transforming and empowering Singapore in all aspects of life.The purpose of the multi-venue showcase is to profile A*STAR’s work to an audience of students and families, which will be held at 4 locations in the East, Central and West parts of Singapore The expected footfall for each event is 20,000 to 50,000 visitors. There will be exciting opportunities to touch, feel and play with technology through art-inspired exhibits for all ages across the various zones of Work, Live and Play.For this event, A*STAR requires a multi-media digital campaign for A*STAR’s Made- in-Singapore technology through a campaign encompassing multimedia content, an accompanying exhibition designed in collaboration with art students and workshops for the community. These campaign will be targeted at students and youths from 13 to 26 years of age; encompassing students from upper secondary schools, polytechnics, universities and young working professionals.