SNACK

Income

Art Direction | Animation

What Is SNACK?

SNACK is a game changer for insurance purchase in Singapore. It is a mobile application that embeds the purchase of micro-insurance into your lifestyle. You can link daily activities in your life to the purchase of micro-insurance, building up coverage while having the flexibility to manage your own protection portfolio.

Users will be able to choose from a range of micro-insurance products, namely: Life, Personal Accident and Critical Illness insurance.

SNACK is developed by NTUC Income, a Direct Insurer (composite) licensed by the Monetary Authority of Singapore (MAS).

How Does SNACK Work?

SNACK offers you the convenience of purchasing a micro-insurance policy whenever you perform a daily activity, or what we call a 'lifestyle trigger'. These daily activities can include dining out, taking a bus or train ride, or just hitting your daily steps goal.

Whenever this activity is completed, a micro-insurance policy will be issued and the premium will be charged to your selected payment mode on SNACK. Your coverage grows each time you complete a trigger, and your total coverage amount is the sum of all your effective policies at that point in time.

How is SNACK different?

Firstly, premiums on SNACK are bite-sized, allowing users to start with premiums as low as $0.30 and build up their protection over time.

Secondly, users have the flexibility to adjust their premiums, add or remove triggers at any time. Users may open up their SNACK app to upsize their premiums! Really, it’s as simple as that.

Lastly, users can choose to build up protection whichever way they like based on their lifestyle. Imagine, each time they make a commute via the train or bus, pay for a meal, or hit 5,000 steps, they could be getting insurance coverage simply by going about what they’re already doing!