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Be Who You Are

Oakley

Art Direction  |  Campaign  |  Social  |  UI

Brief

Oakley hopes to create a community consisting of sports and Oakley enthusiasts. This platform would serve mainly as an online group for people with common interest to constantly push themselves & at the same time, enjoying what they do. The campaign sets people first, brand second.

The campaign is launched across 4 regions - Singapore, Malaysia, Thailand and Indonesia.

View live site here.

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