Background

Who Is PCC?

Parkways Cancer Center provides comprehensive suite of cancer treatments delivered by an experienced, multidisciplinary team of medical doctors, nurses, counsellors and other paramedical professionals.The multidisciplinary team aims to deliver holistic cancer care in a safe and soothing environment. They are aided by modern technologies and proven innovative therapies to achieve optimal clinical outcomes for our patients. Guest relations officers and translators are always on-hand to greet and attend to them.The battle against cancer is not an easy one, but through it all, PCC aims to be there to support and guide  patients by providing a comprehensi

Brief

PCC wants to educate patients and caretakers on the importance of early intervention, as well as accessibility to a reliable array of treament and experts. The deliverables of a microsite, as well as social content,  aims to create conversion to their online enquiry form and the new Whatsapp platform.

Design Approach

Due to extensive resrictions on advertising guidelines in the medical field, it was challenging to find ways around such a sensitive campaign.

The idea was to bring out the urgency of things, and therefore time is of the essence. The Race To Beat Cancer was created to educate and inform viewers about cancer care in a digestable manner.

Basic shapes were used to signify time. The looping animations intends to bring out the element of teamwork, where the individual departments come together like clockwork to make outcomes positive.