Zheng Pin

Client has requested for a logo for her home-based business, which focuses on natural, home made food product. As it is a family run business of the Tays (郑), the Chinese character in hanyu pingyin spells "Zheng", which can also mean 真 (real or authentic). This play of words reflects on the Tay's genuine ingredients and effort that does into producing the food.

 

品 means "Product" in mandarin. With the 2 characters combines, it sounds like "Zheng Pin", which sounds like Tay's Product, and Authentic Product at the same time.

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Below are the use cases in terms of logo lockup, as well as packaging.

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View mini brand guide here